Step challenge idea: Music to my ears
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Challenge Ideas

Step challenge idea: Music to my ears

Mike McKinley
Jun 05, 2019

Emotion, attention, memory and physical activity can all be positively impacted by music.

To improve emotion, attention and memory, listen to music. Music can activate the chemicals and systems in our brains that are associated with a positive mood.* Studies have shown that music improves overall wellness and boosts physical activity performance. People who exercised with music found the training to be more enjoyable and got more out of it by challenging themselves to work harder than those who did not listen to music.*

Stepping to the beat of the music.

The average person listens to about 4.5 hours of music a day, which adds up to nearly 32 hours a week. Encourage participants to turn their jam sessions into an opportunity for being active. Achieving 32 hours of activity in one week is nearly impossible. However, if spread out over the course of 60 days, this equals about 32 minutes per day. Use our Target mode to allow users to build towards this ambitious activity goal of 32 hours of activity (or 1,920 active minutes) over a long period of time.

Challenge Details

Challenge Mode:
Target

Duration:
60 days

Goal:
32 hours, or 1,920 active minutes

Note: Not all activity trackers pass their minutes data to our app. For example, if a participant is using an iPhone to track steps (not a watch), then we will not receive minutes data. Enable activity overrides for these types of participants to enter their own minutes data.

Content Strategy

Our content strategy highlights how music affects our lives. Our suggested content touches on the wellness benefits of music, the effects of different kinds of music, inspiring stories in music and playlists from famous athletes. 

Note: Be sure to include a content module in your challenge, then upload and schedule the above articles and videos.

Rewards Strategy

We recommend following a raffle strategy to avoid consistently rewarding the same group of top steppers. For this challenge, award one point to each person who joins the challenge. Award 3 points to every person who completes the target goal. At challenge end, draw one or more names to pick the winners. See below for a few ideas on music-themed prizes. 

Music-themed Prize Ideas

*Sources:
https://www.marketingcharts.com/industries/media-and-entertainment-81082
http://time.com/5254381/listening-to-music-health-benefits/
https://abcnews.go.com/Health/science-backed-reasons-music-good/story?id=26898060