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Our approach to activity challenges

Learn how we built our activity challenges at MoveSpring.

A variety of modes & metrics

At MoveSpring, we are focused on making health and fitness fun for everyone. That’s why we made a variety of challenge modes to accommodate a wide range of users. We know not everyone is uber competitive, nor is everyone a marathon runner. Our mix of challenge modes offer intrinsic motivation, ongoing goal setting and, of course, competition classics.

Wide Variety of Activity Levels

Challenge modes like streak and target are better suited for a group of users with varying activity levels. Rather than focusing on who is beating who, users can track personal progress towards achievable, individual goals that keep them motivated, not demoralized.

Competition

For the competitive groups, leaderboard is a crowd favorite. Set a total or average daily steps leaderboard for a group of individuals with similar levels of activity.

Group Collaboration

Group collaboration comes to life with our team leaderboard and group target challenge modes. Bring the leaderboard challenge to the next level with team mode where users band together to compete for the top spot. For less competition, but equal amounts of collaboration, opt for group target where everyone’s activity is aggregated together for one, large score.

To encourage variety, we allow challenges to be based on more than just steps. Create a journey challenge with a long mileage goal or a streak challenge based on a daily active minutes goal.

Social motivation

Working towards a fitness goal can be daunting alone. That’s why we incorporate social motivation into our challenges.

View other’s activity

For every mode, users are able to see their own challenge stats as well as the progress of others in the group. Viewing challenge leaders, people similar to them and group averages stats help users benchmark themselves and put their own activity into context.

Create a sense of community

To keep a sense of community outside of data, every challenge group also has a group chat. We find that users love to send photos of how they are getting steps in, motivate others to stay on track and even coordinate group activities to get more movement in.

Challenge gamification

Game mechanics can be powerful motivators and tools for engagement. We incorporate gamification into our challenges to offer a variety of motivators such as feedback, rewards, incentives and variability.

Achievement & Glory

Aim to be at the top

Seeing your name at the top of a leaderboard is motivation enough for some users. We have two different leaderboard modes to accommodate these achievement-focused users. Game mechanics are very straightforward in these modes: ranking and a clear winner.

Variable Rewards

Surprise and delight with variable rewards

Not everyone is motivated by being #1 or beating others. Some individuals are motivated by the delight and surprise of unlocking variable rewards.

In our journey mode, users unlock new milestones as they reach specific points throughout the trail. These milestones are both visual and entertaining: they offer a fun, mini story of discovery that fits into the theme of their journey. The more they move, the more milestones they unlock. Similarly, the journey map changes as the user moves further along the trail. Not only are they uncovering milestones, but more detailed scenery they could not see previously.

Improvement & Progress

Long term motivation for the bigger picture

For those who are motivated by continued improvement, streak and target incorporate consistent rewards and nudging to maintain motivation. Users receive a star for every day they meet their streak goal. Watching stars build up encourages users to keep the streak going and prevent a break in their progress.

Similarly, target shows an ongoing progress bar that fills up to demonstrate steady improvement and increasing proximity to goal. Daily pacing keeps users on track by calculating a daily goal based on time and activity remaining to goal. Upon target goal completion, users are shown a congratulatory sticker badge to celebrate their hard-earned victory.

Aim to be at the top

Seeing your name at the top of a leaderboard is motivation enough for some users. We have two different leaderboard modes to accommodate these achievement-focused users. Game mechanics are very straightforward in these modes: ranking and a clear winner.

The micro game mechanics in MoveSpring’s challenge modes nudge users towards a pattern of more consistent and positive behavior.

Make fitness fun at your organization.