Our approach to activity challenges
Game mechanics can be powerful motivators and tools for engagement. We incorporate gamification into our challenges to offer a variety of motivators.
Achievement & Glory
Aim to be at the top
Seeing your name at the top of a leaderboard is motivation enough for some users. We have two different leaderboard modes to accommodate these achievement-focused users. Game mechanics are very straightforward in these modes: ranking and a clear winner.
Surprise and delight with variable rewards
Not everyone is motivated by being #1 or beating others. Some individuals are motivated by the delight and surprise of unlocking variable rewards.
In our Journey mode, users unlock new milestones as they reach specific points throughout the trail. These milestones are both visual and entertaining: they offer a fun, mini story of discovery that fits into the theme of their journey. The more they move, the more milestones they unlock.
Improvement & Progress
Long term motivation for the bigger picture
For those who are motivated by continued improvement, Stick to it!, Streak and Target incorporate consistent rewards and nudging to maintain motivation.
In our Stick to It! mode, users receive a sticker for every day they meet their goal. Watching stickers build up encourages users to keep going and prevent a break in their progress. Similarly, Target shows an ongoing progress bar that fills up to demonstrate steady improvement and increasing proximity to goal.
A variety of modes & metrics
Wide variety of activity levels
Challenge modes like streak and target are better suited for a group of users with varying activity levels. Rather than focusing on who is beating who, users track personal progress towards achievable, individual goals.
For the competitive groups, leaderboard is a crowd favorite. Set a total or average daily steps leaderboard for a group of individuals with similar levels of activity.
Group collaboration comes to life with our team leaderboard and group target and journey modes. Work together to be the #1 team or work as one to complete a larger goal.
To encourage variety, we allow challenges to be based on more than just steps. Create a journey challenge with a long mileage goal or a streak challenge based on a daily active minutes goal.
Working towards a fitness goal can be daunting alone. That’s why we incorporate social motivation into our challenges.
The micro game mechanics in MoveSpring’s challenge modes nudge users towards a pattern of more consistent and positive behavior.