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Our approach to activity challenges

Challenge gamification

Game mechanics can be powerful motivators and tools for engagement.
 We incorporate gamification into our challenges to offer a variety of motivators.

Achievement & Glory

Aim to be at the top

Seeing your name at the top of a leaderboard is motivation enough for some users. We have two different leaderboard modes to accommodate these achievement-focused users. Game mechanics are very straightforward in these modes: ranking and a clear winner.

Variable Rewards

Surprise and delight with variable rewards

Not everyone is motivated by being #1 or beating others. Some individuals are motivated by the delight and surprise of unlocking variable rewards.

In our Journey mode, users unlock new milestones as they reach specific points throughout the trail. These milestones are both visual and entertaining: they offer a fun, mini story of discovery that fits into the theme of their journey. The more they move, the more milestones they unlock.

Improvement & Progress

Long term motivation for the bigger picture

For those who are motivated by continued improvement, Stick to it!, Streak and Target incorporate consistent rewards and nudging to maintain motivation.

In our Stick to It! mode, users receive a sticker for every day they meet their goal. Watching stickers build up encourages users to keep going and prevent a break in their progress. Similarly, Target shows an ongoing progress bar that fills up to demonstrate steady improvement and increasing proximity to goal.

Aim to be at the top

Seeing your name at the top of a leaderboard is motivation enough for some users. We have two different leaderboard modes to accommodate these achievement-focused users. Game mechanics are very straightforward in these modes: ranking and a clear winner.

A variety of modes & metrics

Wide variety of activity levels

Challenge modes like streak and target are better suited for a group of users with varying activity levels. Rather than focusing on who is beating who, users track personal progress towards achievable, individual goals.

Competition

For the competitive groups, leaderboard is a crowd favorite. Set a total or average daily steps leaderboard for a group of individuals with similar levels of activity.

Group Collaboration

Group collaboration comes to life with our team leaderboard and group target and journey modes. Work together to be the #1 team or work as one to complete a larger goal.

To encourage variety, we allow challenges to be based on more than just steps. Create a journey challenge with a long mileage goal or a streak challenge based on a daily active minutes goal.

Social motivation

Working towards a fitness goal can be daunting alone. That’s why we incorporate social motivation into our challenges.

View other’s activity

For every mode, users are able to see their own challenge stats as well as the progress of others in the group. Viewing challenge leaders, people similar to them and group averages stats help users benchmark themselves and put their own activity into context.

Create a sense of community

To keep a sense of community outside of data, every challenge group also has a group chat. We find that users love to send photos of how they are getting steps in, motivate others to stay on track and even coordinate group activities to get more movement in.

The micro game mechanics in MoveSpring’s challenge modes nudge users towards a pattern of more consistent and positive behavior.

Make fitness fun at your organization.

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