Every participant is different. Some employees love to run, go to the gym, or may even be training for their first marathon. However, it’s unlikely the majority of your employees engage in activity like this. Many people go from the couch to their car to their desk, with little activity in between. Instead of running five days a week, they are focused on trying to incorporate smaller health improvements, such as taking the stairs instead of the elevator.
As an admin, you need to create a challenge that can accommodate individuals with 2,000 steps a day as well as people who easily surpass 10,000 steps per day. How do you create a challenge that is achievable and enjoyable for everyone?
After your first MoveSpring activity challenge*, you will have a better idea of your users’ average activity levels. Use our reporting feature and Admin Dashboard to determine the range of step averages in the group. You will find individuals with high, medium, and low step averages.
Create multiple challenges with different step, distance, or active minutes goals. Create a group with a goal that challenges high activity participants, a more achievable goal for those who are in the moderate activity range, and an easier goal for the lower stepping individuals. Everyone can be participating in the same type of challenge, such as Streak, but also have a good chance of succeeding with fair competition and an achievable goal.
Follow these steps to create tiered challenges based on your group’s activity levels:
Start by taking a look at your Admin Dashboard. The Activity Distribution and Step Range graphs can visually display where users fall according to their daily step, distance, or minutes average. Get a more detailed rundown of your users’ activity range by pulling a User Report from the Admin Center. This will show you each participant’s daily average on an individual level vs. a visual, aggregated graph.
Identify three general ranges that represent high, medium, and low activity. We recommend looking at the daily step average metric for this exercise. Your specific ranges will vary by group, but might look like the below breakout:
Pick a challenge mode with an individual goal, such as Streak, Target, Journey, or Stick to it! If you want to use a Leaderboard, we recommend using it as a secondary challenge mode in the group. Some users can get discouraged by Leaderboards when that is the only way to compete.
When you announce your new challenge, ask users to choose the challenge that best matches their activity level. Users can assess their average activity by looking at the Activity Insights in their profile.
Participation and engagement in your next activity challenge depends on your participants’ experience in their last challenge. If they don’t feel they can realistically achieve their challenge goal, participants will become discouraged and disengage, unlikely to participate again.
Keep the whole group stepping to their own beat with this simple strategy of tiered challenges based on activity level.
*Pro Tip: We recommend using a group mode, such as Group Target, for your first challenge. This allows you to see the distribution of activity levels without putting pressure on participants to meet a potentially unrealistic individual challenge goal. This prevents lower activity users from getting discouraged in an individual competition, such as Leaderboard, where they have no chance to win against high activity participants.